The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric  by David M. Sheridan, Jim Ridolfo, and Anthony J. Michel aims to explore the transformation that public rhetoric has undergone due to the emergence of new technologies to produce compositions that are not only alphanumeric, but visual, aural, and ultimately, digital as well. The authors argue that in order to fully explore the impact of new media on multimodal public rhetoric, many traditional rhetorical concepts, namely kairos and public sphere, need to be redefined. Sheridan, Ridolfo, and Michel effectively argue that in order to fully accommodate the implications of these new definitions, we must also reconfigure the pedagogy employed in traditional writing classroom.

By explaining how the integration of new media into composition turns rhetors into producers of culture, the authors foster a sense of urgency in the reader. The book functions as a call to action for all participants in the rhetorical conversation, with an emphasis on teachers, to integrate new media into praxis, the classroom, and daily life so that the production of culture is no longer restricted to the professionals, but open to all members of society.