Obama Hope Case Study

This is a Book Review

by Joseph W. Robertshaw


Section Three


Using the Obama Hope Multiple Image as a case study Gries traces the path of the original through many of its iterations and stages of transformation from ideological icon, into commodification, and onward ad infinitum in its comedic manifestations. It is an extensive journey with twists and turns and some iterations are deftly included that may have been overlooked if not for intuitive and reactionary techniques regarded by Gries as essential components of such complex research topics as this. The Global presence of the Obama Hope Multiple Image persists in its many re-appropriations even today and adds to the web of interconnectivity mapped so studiously by Gries in this chapter.