10. Notes
1. Just as visual rhetoric (and quantum physics for that matter) assumes one has sight, a rhetoric of sound assumes one can hear. This essay does not explore the relationships among sign languages, Braille, and so on, for multimedia rhetoric.
2. Zizek does privilege sight in his definition of ideology:
One can thus categorically assert the existence of ideology qua generative matrix that regulates the relationship between visible and non-visible, between imaginable and non-imaginable, as well as the changes in this relationship. (1)
While tracing Zizek’s historical and conceptual mapping of ideology is beyond the scope of this article, we find his matrix metaphor a useful one for expanding our experience of ideology beyond visual representation and the spectre of illusion.
3. Batille Endowment for Teaching the Humanities (BETHA) supported the institute through a grant to The Ohio State University.
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