Chapters 3-4

These chapters include genre analysis for multimodal projects, conceptualizing and pitching projects, and practical valuable information on multimodal source credibility, copyright, and citation. Examples of genre analysis aim to answer the “what” and “how” questions of projects, such as prezi presentations and comics. Transferable genre analysis skills are practiced, so that students can make sense of multimodal examples outside the traditional. Then, the authors explore the concepts of copyright, fair use, permissions to use, and varying Creative Commons licenses. This information aims to demystify the copyright process for students, and to open the realm of possibilities for multimodal sources. Last, the authors discuss citations for multimodal projects, and how traditional MLA/APA/Chicago style format could be limiting for web sources. Instead, the authors favor a “malleable” approach that “considers what citation styles look like in the genre that meets your rhetorical needs” (74). The e-content is particularly valuable in Chapter 4, because readers can download a sample consent form, read the Bound by Law? comic, view a Creative Commons video, and view example movie credits.